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FREE DELIVERY ON ORDERS £45 AND ABOVE –This website is now operated by Heineken UK Limited. For information on how we are using your personal data, please see our Privacy Policy which can be accessed by clicking on the link in the footer.
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Heineken UK Limited (collectively referred to as "we", "us", or "our" in this privacy notice), is responsible for your personal data in relation to our website and mobile app dedicated to BLADE, available at https://uk.blade.shop (the "Website"). This website was previously operated by one of our affiliates, Online Drinks B.V. We are part of the Heineken group. We respect your privacy and are committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you use our Website.
It is important that you read this privacy notice together with the Website’s Cookie Policy and Terms and Conditions This privacy notice supplements the other notices and is not intended to override them.
HOW and WHAT data do we collect about you?
Personal data, or personal information, means any information about an individual from which that person can be identified. We collect this information directly from you, as well as automatically through your use of our Website. We collect, use, store and transfer different categories of information about you which we have grouped together as follows:
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, trade union membership, information about your health or genetic and biometric data, nor do we collect any information about criminal convictions and offences).
We also collect Aggregated Data such as statistical or demographic data, but this data does not reveal your identity. An example is when we aggregate your Usage Data to calculate the percentage of users accessing a particular Website feature.
WHY do we collect your personal data?
We collect the above categories of personal data about you under the following circumstances:
We will only use your personal data for the purposes above, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Further information on the circumstances in which we collect your data is available at the end of this policy.
What is our LEGAL BASIS for collecting your Data?
Under Data Protection Laws, we must have a legal basis under which we process your personal data. When we collect and use your information, we do so under one of the following:
Legitimate Interest as a business means conducting and managing our business to enable us to give you the best service. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party, such as your order for purchase of our products, or to take steps at your request before entering into such a contract.
Compliance with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to, such as anti-money laundering legislation.
Where we need to collect personal data by law, or under the terms of a contract we have with you and you do not provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). We will notify you of this at the time.
WHO do we share your personal data with?
We may have to share your personal data with the parties set out below for the purposes set out in the table in Annex 1:
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
Our external third parties may be based outside the EEA so their processing of your personal data will involve a transfer of data outside the EEA. Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards are implemented:
How SECURE is my data?
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
How LONG will my personal data be used for?
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
What are my RIGHTS?
Under Data Protection Laws, you have various rights in relation to your data. If you choose to exercise any of these rights, please note that we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
In order to respond to any request in relation to your data access rights, we may need to request specific information from you to help us confirm your identity. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
You have the right to:
Contact details
You can contact us by post at 3 -4 Broadway Park, South Gyle Broadway, Edinburgh EH12 9JZ, marked for the attention of Head of Legal, or alternatively via email at protectingyourdata@heineken.co.uk
Please note that all correspondence in relation to your use of this website which was previously directed to Tweede Weteringplantsoen 21 H, 1017 ZA Amsterdam (the Netherlands), should now be directed to the above UK postal and email addresses.
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
This version was last updated in January 2019.
Annex 1 – Legal Basis for Processing
Purpose/Activity | Type of data | Lawful basis for processing including basis of legitimate interest | Retention period |
---|---|---|---|
Where you create an account on our Website. |
Identity, Contact, Profile |
Performance of a contract with you. |
For the duration of your contract with us. |
Where we perform the contract we have in place with you for the purchase of products, including managing payments, fees and charges. |
Identity, Contact, Financial, Transaction |
Performance of a contract with you; To perform our legal obligations |
After the duration of your contract with us has expired, our online sales records will be retained by us for 7 years or longer if required by tax or corporate bookkeeping. |
To communicate with you in order for us to manage or relationship with you, for example, if there is an issue with your BLADE. This communication also extends to the preference centre. |
Contact, Profile, Identity |
Performance of a contract with you; Necessary for our legitimate interests (for running our business) |
If you no longer wish to receive any e-mails from us, you can unsubscribe at any time. We will remove your email address once you have opted-out of receiving the newsletter, unless this is also used and retained for other purposes listed in this Privacy Policy. |
To make suggestions and recommendations to you about goods or services that may be of interest to you. |
Identity, Contact, Profile, Usage, Marketing and Communications |
Necessary for our legitimate interests (for running our business) |
This Personal Data shall generally be deleted or anonymised 13 months after your last order on our Website, except where we are legally required to retain the Personal Data or where it is kept for any of the other purposes. |
To maintain our Website and to tailor its content to you. |
Identity, Profile, Marketing and Communications |
Necessary for our legitimate interests (for running our business) |
We retain information relating to the performance of our Website for 90 days. We retain information on your use of our Website (IP address etc.), for 13 months. Our Cookie Policy provides more information on specific cookie retention periods. The logs of the use of our Website will be deleted 6 months after creation. |