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Cookie Policy

  1. Cookie Policy

    1. What this Policy Covers

    This Cookie Policy sets out:

    • what a cookie is (paragraph 2);
    • an overview of the cookies we use (paragraph 3);
    • what you can do if you do not agree to the cookie use (paragraph 4);
    • a detailed table setting out all of the cookies that we use (paragraph 5); and
    • concluding remarks (paragraph 6).

    Heineken UK Limited (collectively referred to as "we", "us", or "our" in this cookie policy), aims to make your online experience and interaction as informative and relevant as possible. We use cookies or similar techniques to achieve this. Please note that this Website was previously operated by one of our affiliates, Online Drinks B.V. If you have already indicated your cookie preferences in relation to the Website, you should still read the following policy to ensure you are understand how Heineken UK Limited uses cookies.

     Please note that by continuing to use our Website, you are agreeing to our using of cookies in the manner set out in this Cookie Policy. We therefore feel it is important that you read the Cookie Policy carefully, so that you know what cookies our Website uses and for what purposes. If you do not wish to accept cookies in connection with your use of this Website, you should not accept cookies via the pop-up banner or you may choose to turn off your cookies (see paragraph 4 below for how to do this) but this may affect the functionality of the Website.  


    1. What is a cookie?

    After you submit the age-gate form and enter the Website, the Website will make use of so-called "cookies". Cookies are small text files containing small amounts of information which are downloaded and may be stored on your user device e.g. your computer (or other internet enabled devices, such as a smartphone or tablet). We may use similar techniques, such as pixels, web beacons, device fingerprints, etc. For the sake of consistency, all these techniques combined will be hereafter referred to as ‘cookies’.

    This Cookie Policy provides you with information about the cookies we use and why. Our Privacy Policy sets out full details of other information we may collect and how we may use your personal information.


    1. Cookies used on the Website

    We use several different types of cookies. Some of these are session cookies which are temporary and allow us to link your actions during a browser session. Session cookies are erased when you close the browser. Other cookies are persistent cookies, which remain on your device for the period of time specified in the cookie. The Website uses cookies for the following purposes:

  1. Necessary cookies are essential and help you navigate the Website. Without these cookies, we may not be able to provide the services you have asked for. These cookies help to support website security and basic functionality and are necessary for the proper operation of our Website, so if you block these cookies we can't guarantee your use or the security of our Website during your visit

  1. Functionality cookies are used to provide you the best user experience. They also allows the Website to remember choices made (such as language or the region you are in) and provide enhanced, more personal features. These cookies make sure that you only have to pass the age-gate once and that your basket is saved during all the steps of your checkout process. Another example might be that our website recognize if the user has already signed up for our newsletter or if the user is seeing a certain page for the first time. This helps to support website security and basic functionality.

  1. Performance cookies help us to understand the behaviour of our visitors and their usage of the Website in an aggregated manner. For instance, we can use these cookies to gain insight into how our visitors use our Website. This means we can find out what works and what doesn’t. It allows us to continuously improve the Website and measure how effective our advertising and communication is.

    In particular, we use Google Analytics cookies to obtain an overall view of visitor habits and visitor volumes, and to help improve the overall experience on our website. Google Analytics, a third-party web analysis service provided by Google Inc, uses "performance cookies" and "targeting cookies" to analyse how you use the Website. The information generated by the cookie about your use of the Website (including your IP address) will be transmitted to and stored by Google on servers in the United States. However, this website uses Google Analytics with the expansion 'anonymizeIp()' which means that Google will truncate/anonymise the last octet of the IP address for Member States of the European Union. On our behalf, Google will use the information collected for the purpose of evaluating your use of our Website, compiling reports on website activity and providing other services relating to website activity and internet usage to us. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser as described above. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB#

    You may disable the use of Google Analytics by using the link disable Google Analytics. This link creates an opt-out cookie which prevents the further processing of your data. For more information about Google Analytics cookies, please see Google's help pages and privacy policy.

  1. Third parties that set cookies via our website may also try to find out what your interests are, in a similar way to performance cookies, and this information may also be used to present you with content or advertisements that appear more likely to be of interest to you on other, non-Heineken websites. In this case, the information about your current website visit may be combined with information from previous visits to websites other than ours.

  1. Advertising cookies are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertisements.

    Even if these advertising cookies are not used, please note that you will be provided with advertisements on our site; however, these advertisements will not be tailored to your interests. These advertisements can, for instance, be modified according to the content of the website. You can compare this type of content-related Internet advertisements with advertising on television. If, say, you are watching a cookery programme on TV, you will often see an advertisement about cooking products during the advert breaks while this programme is on.


    1. Control your cookie settings

    Once you have given us your agreement to the use of cookies, we shall store a cookie on your computer or device to remember this for next time. If you wish to withdraw your cookie consent at any time, you will have to delete our cookies using your internet browser settings. You should do this through the browser settings for each browser you use. Please be aware that some of our services will not function if your browser does not accept cookies. However, you can allow cookies from specific websites by making them “trusted websites” in your internet browser. The following links may assist you in managing your cookies settings, or you can use the 'Help' option in your internet browser for more details.

    To block Google Analytics cookies specifically, you can install the “Google Analytics Opt-out Browser Add-on” provided by Google.

    1. Cookie Use

    Below is a full list of the cookies used:

    5.1 Necessary cookies




    5.2 Performance cookies 



    5.3 Advertising cookies (3rd party cookies)



    1. Concluding remarks

    We may amend this Cookie Policy from time to time, for example, because our website or the rules relating to cookies change. We reserve the right to amend the content of the Cookie Policy and the cookies included in the list at any time and without prior notice. The new Cookie Policy will be effective upon posting. If you do not agree to the revised notice, you should alter your preferences, or consider stopping using the Website. By continuing to access or make use of our services after the changes become effective, you agree to be bound by the revised Cookie Policy. You can consult this web page for the latest version.

    If you have any further questions and/or comments, please contact The Blade Customer Hub.


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