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Cookie Policy

  1. What this Policy Covers

This Cookie Policy sets out:

  • what a cookie is (paragraph 2);
  • an overview of the cookies we use (paragraph 3);
  • what you can do if you do not agree to the cookie use (paragraph 4);
  • a detailed table setting out all of the cookies that we use (paragraph 5); and
  • concluding remarks (paragraph 6).

We use cookies to give you a better online experience. If you have already indicated your cookie preferences in relation to this website (“Website”), you should still read the following policy to ensure you understand how we use cookies.

In order to make full use of the Website, your computer, tablet or mobile phone will need to accept cookies. Accordingly, it is important that you know what cookies our Website uses and for what purposes.

 

  1. What is a cookie?

Cookies are small text files containing small amounts of information which are downloaded and may be stored on your user device e.g. your computer (or other internet enabled devices, such as a smartphone or tablet). We may use similar techniques, such as pixels, web beacons, device fingerprints, etc. For the sake of consistency, all these techniques combined will hereafter be referred to as ‘cookies’.

This Cookie Policy provides you with information about the cookies we use and why. Our Privacy Policy sets out full details of the personal data we may collect and how we may use your personal information.

 

  1. Cookies used on the Website

By clicking ‘Accept’ on the cookie banner, you give your consent to us placing and/or read cookies. We use several different types of cookies: (1) functional cookies; (2) analytical cookies; and (3) advertising cookies. Some of these are session cookies which are temporary and allow us to link your actions during a browser session. Session cookies are erased when you close the browser. Other cookies are persistent cookies, which remain on your device for the period of time specified in the cookie. This Website uses cookies for the following purposes:

  • FUNCTIONAL COOKIES

Functional cookies are essential and help you navigate the Website. They enhance the user friendliness of the Website for visitors. These cookies make sure that you only have to pass the age-gate once and that your basket is saved during all the steps of your checkout process. These cookies also help to support website security and basic functionality.

  • ANALYTICAL COOKIES

Analytical cookies help us to understand the behaviour of our visitors and their usage of the Website in an aggregated manner. For instance, we can use these cookies to gain insight into how our visitors use our Website. This means we can find out what works and what doesn’t. It allows us to continuously improve the Website and to measure how effective our advertising and communication is. Analytical cookies also allow the Website to remember choices made (such as language or the region you are in) and provide enhanced, more personal features. An example might be that our Website recognises if the user has already signed up for our newsletter, or if the user is seeing a certain page for the first time. This helps to support website security and basic functionality.

  • ADVERTISING COOKIES

Advertising cookies will remember your product and page preferences, and in general that you visited the Website. We strive to provide you with advertisements relevant to you and your interests on other online platforms on the basis of your visits and surfing behaviour on our Website and other third party websites. Based on these interests, we develop a segmented profile and then adapt the content and the advertisements on our Website for various groups of customers. Third parties that set cookies via our Website may also try to find out what your interests are in this way, and this information may be used to present you with content or advertisements that appear more likely to be of interest to you on other, non-Heineken websites. In this case, the information about your current Website visit may be combined with information from previous visits to websites other than ours. At the same time, these advertising cookies are also used to limit the number of times you see an advertisement as well as to help measure the effectiveness of advertisements.

Even if no advertising cookies are used, please note that you may still be provided with advertisements on our site, however, these advertisements will not be tailored to your interests.

Third party social networks (e.g. Facebook, YouTube, Twitter, LinkedIn) may also place cookies. This enables you to share content of the Website on social networks. These third parties may use cookies for their own purposes. We have no influence over how these social media networks make use of your data. For more information regarding the cookies set by the social media networks please refer to their own privacy and cookie policies.

  1. Control your cookie settings

You have the option to consent to our use of the different categories of cookies by clicking ‘Set Preferences’ in the cookie banner that is presented to you when you visit our Website. You can change your cookie preferences at any time by navigating to the cookie preferences centre in the footer of the Website – which also enables you to withdraw the consent you have previously given to us. The cookie preferences centre includes a list of all analytical and advertising cookies. Please be aware that we do not currently make use of a technical solution that would enable us to respond to your browser’s ‘Do Not Track’ signals.

Besides using the ‘Set Preferences’ hyperlink on our Website, you can manage your cookie settings in your browser at any time. Please be aware that your browser settings may not offer you the same ease of use as the cookie preferences centre on our Website. If you simply disable all cookies in your browsers settings, you may find that certain sections or features of our Website will not work, because your browser may prevent us from setting functionally required cookies. Therefore, it is recommended to use the cookie preferences centre on our Website instead of disabling all cookies via your web browser. The following links may assist you in managing your cookies settings, or you can use the 'Help' option in your internet browser for more details.

  1. Cookie Use

Below is a full list of the cookies used on this Website:

5.1 Functional cookies

 NAME

PERSISTENCY

DESCRIPTION

SOURCE

HEINEKEN_ENSIGHTEN_PRIVACY_BANNER_VIEWED

1 year

Used to store whether or not a user has viewed the cookie consent banner.

Blade.shop

HEINEKEN_ENSIGHTEN_PRIVACY_MODAL_VIEWED

1 year

Used to store whether or not a user has viewed the cookie preferences centre.

Blade.shop

HEINEKEN_ENSIGHTEN_PRIVACY_Analytics

1 year

Used to record a user’s preferences in relation to Analytics cookies.

Blade.shop

HEINEKEN_ENSIGHTEN_PRIVACY_Advertising

1 year

Used to record a user’s preferences in relation to Advertising cookies.

Blade.shop

AgeGatewayAllowed

End of session

Saves the age gate input user birth year and checks if a website visitor is old enough to access the website.

Blade.shop

AgeGatewayDob

End of session

This cookie saves the date of birth.

Blade.shop

session_id

30 minutes

Saves user info from the session to provide normal functionality such as remembering the items you have added to your cart.

Blade.shop

_sm_au_c

End of session

This cookie is used to check if a user has been authenticated.

Blade.shop

__cfduid

1 month

This cookie is used to ensure pages load and deal with any security restrictions based on the IP address the user is visiting from.

Blade.shop

 

5.2 Analytical cookies 

NAME

PERSISTENCY

DESCRIPTION

SOURCE

_ga

2 years

Unique User Identifier used by Google Analytics to provide insights on our site.

Blade.shop

_gid

24 hours

Unique User Identifier used by Google Analytics to provide insights on our site.

Blade.shop

_guid

75 days

Used by Google Analytics to analyse the performance of the website.

Blade.shop

Tealium (_gat_tealium_0, _gat_tealium_1)

End of session

Tealium Google Analytics Integration used to decide whether to send google analytics events to a specific account or not.

Blade.shop

utag_main

1 year

Tealium data platform and web analytics. Within this cookie are several built-in values that keep track of the visitor session. It has the benefit of consolidating and reducing the overall number of cookies used for our site.

Blade.shop

user_isNew

1 year

Identify if user is new visitor or returning visitor.

Blade.shop

referrer

 

End of session

This session cookie is used to determine the source from which a user arrived to our site.

Blade.shop

_hjIncludedInSample

End of session

This cookie uniquely identifies a visitor during a single browser session and indicates they are included in an audience sample for web analytics.

Blade.shop

__hstc

1 year

This cookie is used for website analytics.

.hotjar.com

_hjid

356 days

This cookie remembers the random user ID when a user first lands on a page and ensures that behaviour in subsequent visits will be attributed to the same user ID.

.hotjar.com

ajs_anonymous_id

1 year

This cookie helps count how many people visit a certain site by tracking if you have visited before.

.hotjar.com

ajs_group_id

1 year

This cookie tracks visitor usage and events within the website.

.hotjar.com

hubspotutk

1 year

This cookie is used for user authentication.

.hotjar.com

 

5.3 Advertising cookies (including 3rd party cookies)

NAME

PERSISTENCY

DESCRIPTION

SOURCE

_kuid_

6 months

This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

.krxd.net

_gcl_au

2 months

This cookie is used by Google AdSense for experimenting with advertisement efficiency across websites using their services

.hotjar.com

ajs_user_id

1 year

This cookie helps track visitor usage, events, target marketing, and can also measure application performance and stability.

.hotjar.com

ajs_group_id

1 year

This cookie tracks visitor usage and events within the website.

.hotjar.com

_fbp

3 months

This cookie is used by Facebook to deliver a series of advertisement products.

Blade.shop

c_user

End of session or 90 days (if “Remember Me” is selected)

Contains the user ID of a Facebook user who is currently logged in.

.facebook.com

xs

End of session or 90 days (if “Remember Me” is selected)

This cookie is used to deliver targeted Facebook advertising.

.facebook.com

act

End of session or 90 days (if “Remember Me” is selected)

This cookie is used to deliver targeted Facebook advertising.

.facebook.com

datr

2 years

This cookie is used to deliver targeted Facebook advertising.

.facebook.com

sb

2 years

This cookie is used to deliver targeted Facebook advertising.

.facebook.com

fr

90 days

This cookie is used to deliver targeted Facebook advertising.

.facebook.com

spin

1 day 1 hour

This cookie is used to deliver targeted Facebook advertising.

.facebook.com

wd

End of session

This cookie is used to deliver targeted Facebook advertising.

.facebook.com

presence

End of session

This cookie is used to deliver targeted Facebook advertising.

.facebook.com

AMCV_xxxAdobeOrg

1 day

This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier to allow us to track users across their domains and services.

.linkedin.com

LinkedIn ads cookies (BizoNetworkPartnerIndex; BizoData; BizoID)

6 months

These cookies are used to analyse the effectiveness of marketing activities and improve the relevancy of ads on LinkedIn.

.linkedin.com

UserMatchHistory

1 month

This cookie is used to analyse the effectiveness of marketing activities and improve the relevancy of ads on LinkedIn.

.linkedin.com

_lipt

1 month

This cookie tracks user behaviour and gather advertising analytics for LinkedIn advertising.

.linkedin.com

li_oatml

1 month

This cookie allows us to monitor performance of advertising and conversions on LinkedIn.

.linkedin.com

liap

1 year

This cookie allows us to monitor performance of advertising and conversions on LinkedIn.

.linkedin.com

aam_uuid

1 month

Adobe Audience Manager - data management platform uses these cookies to assign a unique ID when users visit our website.

.linkedin.com

lidc

1 day

This cookie collects aggregated statistics for our advertising activities on LinkedIn to help determine the effectiveness.

.linkedin.com

bcookie

2 years

This cookie collects aggregated statistics for our advertising activities on LinkedIn to help determine the effectiveness.

.linkedin.com

lang

Session

This cookie collects aggregated statistics for our advertising activities on LinkedIn to help determine the effectiveness.

.linkedin.com

Relay42 cookies (_stCookietest, _svs, _svtri, _powtwid)

2 years

These cookies are used to identify a user and build a user profile, and to manage all tags being enabled.

.relay42.com

 

  1. Concluding remarks

We will keep this Cookie Policy under review and may make updates to it from time to time. Any changes to this Cookie Policy will be posted on our Website, and to the extent reasonably possible, will be communicated to you. You can consult this web page for the latest version.

If you have any further questions and/or comments, please contact [email protected].

The most recent version of this cookie policy is dated December 2019.

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